Shannon McClain
Digital content marketer focused on telling compelling stories and building inclusive communities.
Cybersecurity publications
- A CISO’s Guide to Bolstering Cyber Defenses: A gated thought leadership piece I’ve adapted from a popular blog series authored with our CISO. We recently updated it for 2020, but in 2018 when first released, it received over 19k downloads.
- Cybersecurity Quarterly (Winter 2019): The latest edition of a regular publication I copy edit involving collaboration with other cyber security organizations.
- CIS Benchmarks Communities: Where Configurations Meet Consensus: A recent blog post I helped write to encourage community participation. Leveraged on social media.
Inclusion and diversity
- Founder at Immigrant Justice Now. Followed by over 40k on Facebook. Raised over $50,000 for immigrant justice initiatives and refugee communities in 2018.
- Developed communications content and web development guidance for international peacebuilding event Towards an Inclusive Peace from 2018 – 2019.
- Helped run local a food pantry including direct assistance, job training outreach, and tax preparation. Established new ties with corporate and local partners to drive more accessible and efficient processes.
Here to help you, in no particular order:
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Write digital content that resonates, including website copy, white papers, blogs, and case studies
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Develop and market your organization through accessible language and best practices
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Translate complex technical concepts into focused, user-friendly content
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Build inclusive communities, on- and off-line
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Improve consistency and strengthen brand identity
I’d love to discuss how I can help you communicate clearly. Reach out:
hi@shannonmccla.in
Quoted in:
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Marches Across the U.S. Protest Separation of Migrant Families, The New York Times, June 2018
Skilled with:
Cybersecurity concepts
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Configuration security
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Hacktivism
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Security best practices and compliance
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Phishing
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Ransomware
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Security training and awareness
Platforms
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Canva
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Adobe CC
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Action Network
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WordPress
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Salesforce
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HubSpot
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Squarespace